Dr. Dobbs to cease?

Dan Gahlinger dgahling at hotmail.com
Wed Jan 14 10:50:37 CST 2009

It's a fascinating discussion, especially with "everything" going this way.
Just exactly how well will the age-old advertising methods work online,
especially with everyone and their brother using things like ad-block?

I'm not sure where it will end up, I suspect it's an indication of a deeper issue.

Off-topic but perhaps related is TV, look at what's happening with that, the traditional TV is almost dead.
I'm not sure, but my feeling is that the new US plans to kill analog TV may completely kill TV.

Why have TV when you can stream anything you want any time you want from the internet?
Where is the place for it, and advertising when you can download shows for free (or "free") or close to it?

Microsoft (and others) plans of a TV set-top box for internet access continually fail, and yet, in some ways,
that's exactly where we're going, the computer becomes the entertainment center.

a friend of mine has dumped TV (sat/cable, etc), they setup a NAS device and stream everything from online to their systems,
and their TV's have rca/coax/digital connectors. with 2 1TB drives of media, and various systems with NFS mounts for other media.

There's no advertising in there at all, no revenue stream, and no on-going cost for him to operate (except electricity).
surprisingly perhaps, the reduction in electricity usage is exactly why he did it, he turned off 3 systems in place of the one NAS, which uses 1/3rd
power of any of those systems alone.

Someone once predicted the death of "tv" in the early 21st century, it feels like we're on the cusp at least.

however, my question is, isn't TV a major source of advertising income, sales, and revenues? 
if everything goes this way, what happens to the market then?

As i said, there's a deeper issue lurking below the surface.

> From: IanK at vulcan.com
> To: cctalk at classiccmp.org
> Date: Wed, 14 Jan 2009 08:09:40 -0800
> Subject: RE: Dr. Dobbs to cease?
> >-----Original Message-----
> >From: cctalk-bounces at classiccmp.org [mailto:cctalk-
> >bounces at classiccmp.org] On Behalf Of jim s
> >Sent: Tuesday, January 13, 2009 12:29 PM
> >To: On-Topic and Off-Topic Posts
> >Subject: Re: Dr. Dobbs to cease?
> >
> >
> >
> >Richard wrote:
> >
> >Quoted Ian:
> ><snip>
> >
> >I believe that there are two different issues here.  Moderation of a
> >forum of which the the membership of is open to anyone is different than
> >the model where the writers and participants are chosen and there is an
> >editor / writer relationship in place.
> >
> >It requires some business model or resource to support the latter, since
> >there is usually going to be a dedicated group if there is to be any
> >quality to it, in order for the enterprise to function.
> >
> >Selling magazines used to do that.  I do not believe that there is the
> >same resource to support these with online models.  It remains to be
> >seen if the old publishing companies with magazines and an online
> >presence can survive, or if other ones will.  Certainly the treatment of
> >the DDJ readership was not handled very well.  I would think that there
> >would have been a cost effective model which would have allowed for all
> >online publishing and getting rid of the cost of the physical magazine
> >as a step rather than effectively  erasing it the way they did.
> >
> >Having a group like this with minimum moderation and one which is
> >heavily edited like the comp group mentioned is not going to produce the
> >same results.
> >
> In discussions I've had with librarians regarding printed vs. online journals, I've been told that the costs of producing the physical artifact are a small fraction of the overall cost.  The cost of that staff predominates.  However, advertising is an important revenue flow.  Once upon a time, I started receiving a magazine to which I had not subscribed.  When I asked why, the publisher replied that they were trying to boost their circulation numbers so they could increase their advertising rates.  They made more money by giving away their product!  (After a while, I realized why they had to give it away and asked them to stop sending it to me, free or not.)  -- Ian

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