Pair of Twiggys

Raymond Wiker rwiker at
Tue Mar 14 15:49:45 CDT 2017

> On 14 Mar 2017, at 21:31 , Noel Chiappa via cctalk <cctalk at> wrote:
> (Every time I hear someone saying marketing people are useless - first up
> against the wall, etc - I reply 'No, only bad ones - which is a lot of them.
> The very best ones, like Steve Jobs, are worth their weight in triple-refined
> iridium. A _good_ marketing person can tell you what customers _want_. A
> _truly great_ one can tell you what they _need_, but don't yet even realize
> they do.')
> However, the people (and there are quite a few of them) who have gone way off
> the deep edge, and have turned him (and Apple) into some sort of overblown
> cult, just don't have a balanced perspective.

On the other hand, Steve Jobs wasn't really just a marketing wizard – he was a visionary, although some of his visions were less than great. He was also a stickler for perfection and largely unwilling to make compromises.

So, Steve Jobs may not have invented the personal computer, or graphical user interfaces, but he should get some of the credit for the fact that we're not all running Windows on variations of crappy PC hardware.

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