Re:
  As for brand names, I think they will come more and
more to mean
 _everything_. After all it has happened with cars it will happen  
Did you mean:  _nothing_, not _everything_?
Your arguments argued in favor of *nothing*, after all!
  No doubt the auto industry had a very similar time of
it and
 today cars are largely identical except for things like body
 styling and number of cup holders. So what used to be special
 and unique, is now common and mundane.  
I.e., the brand name doesn't mean anything ("common, mundane"
and not longer "unique").
In that case, I agree...brand names in computers have come to mean
nothing, well ... perhaps less than that: there are a few that have
become negative.  I.e., I won't buy an HP PC ... they're too
idiosynractic.  I'd much rather buy a generic PC, where I can
get the information about the motherboard, chipset, etc., and don't
have to fight software that's got oddball spyware pre-installed for me,
or that requires a software key from HP to reinstall.
Stan Sieler                                           sieler(a)allegro.com
www.allegro.com/sieler/wanted/index.html          www.allegro.com/sieler